Now, with interactive media, instead of looking at a
painting and mentally following our own private associations to other
images, memories, ideas, we are asked to click on the image on the screen in
order to go to another image on the screen, and so on. Thus we are asked to
follow pre-programmed, objectively existing associations. In short, in what
can be read as a new updated version of Althusser’s “interpolation,” we are
asked to mistake the structure of somebody’s else mind for our own.
This paragraph ties in with Erkki Huhtamo’s idea that interactivity is the
ultimate form of narrsisim, where the viewer, or participant get’s to fill
that roll.

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